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2 Minutes, 33 Seconds - 1990 By Billy Apple Pack of 10 Post Cards | Billy Apple Post Cards | A6 (10.5 x 14.8 cm) - 4.1 x 5.8 inches

2 Minutes, 33 Seconds - 1990 By Billy Apple Pack of 10 Post Cards | Billy Apple Post Cards | A6 (10.5 x 14.8 cm) - 4.1 x 5.8 inches

Regular price $35.99 USD
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Conceptual Rigor Meets Fine Art: Billy Apple’s '2 Minutes, 33 Seconds' (1990)

Elevate your correspondence with this exclusive set of ten postcards featuring 2 Minutes, 33 Seconds - 1990 by the visionary conceptual artist Billy Apple. As a pioneer of the British and American Pop Art movements and a central figure in the evolution of conceptualism, Apple’s work is characterized by its clinical precision, branding strategies, and intellectual depth. This 1990 piece serves as a profound meditation on duration, value, and the administrative nature of contemporary art.

Museum-Quality Reproductions for the Discerning Collector

At RedKalion, we bridge the gap between historical significance and modern craftsmanship. These postcards are not merely stationery; they are miniature archival prints. Utilizing state-of-the-art 12-color fine art printing technology, we achieve a depth of tone and color accuracy that standard 4-color processes simply cannot replicate. Each card captures the stark, minimalist aesthetic of Apple’s original vision with absolute fidelity.

Uncompromising Material Excellence

Printed on premium 200 gsm (80 lb) FSC-certified paper, these postcards offer a substantial, tactile feel. The smooth matte finish ensures a glare-free viewing experience, allowing the intellectual clarity of the artwork to take center stage. With a thickness of 0.26 mm (10.3 mils), these cards are designed to endure, whether they are sent through the post or displayed as a curated series in your home or office.

  • Artist: Billy Apple
  • Title: 2 Minutes, 33 Seconds (1990)
  • Format: Pack of 10 A6 Postcards (10.5 x 14.8 cm)
  • Paper: Archival-grade matte, 200 gsm
  • Sustainability: FSC-certified, printed on demand to reduce waste

By choosing this set, you are not only acquiring a piece of art history but supporting a more sustainable future for fine art reproduction. RedKalion remains the definitive source for those who seek to enrich their environment with works that are intellectually stimulating and physically superior.

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Discover Unlimited Art Possibilities

At RedKalion, you can find virtually any artwork from any artist, available in a wide range of sizes to perfectly match your space.

If you didn’t find what you’re looking for, contact us at support@redkalion.com . We will source any artwork and produce it in any size and format you need, including art prints, posters, canvas, framed pieces, framed canvas, and more.


For dedicated art enthusiasts, we also offer handcrafted replicas of any artwork, carefully painted by highly skilled artists using traditional techniques.

For custom requests, contact us at support@redkalion.com .

What is the significance of the title '2 Minutes, 33 Seconds' in Billy Apple’s work?

The title references Apple's focus on the 'art-as-transaction' and temporal duration. It often signifies the specific time invested in a task or the duration of an event, reflecting his move toward conceptual branding where the process and documentation are as vital as the final object.

Who was Billy Apple and why is his work important?

Billy Apple (born Barrie Bates) was a key figure in the Pop and Conceptual Art movements. He famously rebranded himself as 'Billy Apple' in 1962, treating his identity as a commercial brand and challenging traditional notions of artist authorship and the art market.

What are the exact dimensions of these Billy Apple postcards?

Each postcard in this pack of 10 is A6 size, measuring 10.5 x 14.8 cm (or 4.1 x 5.8 inches). This standard size is ideal for both international mailing and standard framing for small-scale art displays.

What makes RedKalion’s 12-color printing superior to standard postcards?

Unlike common 4-color (CMYK) inkjet printing, our 12-color technology uses a wider gamut of pigments. This results in smoother gradients, deeper blacks, and a more accurate representation of the original artwork's subtle nuances and conceptual clarity.

Is the paper used for these postcards archival and sustainable?

Yes. We use 200 gsm (80 lb) paper that is FSC-certified, ensuring it comes from responsibly managed forests. The archival quality and matte finish are designed to prevent yellowing and glare over time.

How long will it take for my Billy Apple postcards to arrive?

We print each set on demand to maintain museum-quality standards and minimize environmental waste. Orders are typically processed within 2-4 business days before being shipped via carbon-neutral logistics to your location.

Can these postcards be framed as a collection?

Absolutely. The 200 gsm weight and 10.3 mil thickness make them suitable for individual framing or a gallery wall arrangement. The smooth matte finish ensures they look professional behind glass without unwanted reflections.