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What makes the print quality of these Ellsworth Kelly postcards unique?
We use 12-color fine art printing technology, which offers a much broader color gamut than standard 4-color inkjet processes. This ensures the bold colors in Kelly’s Broadway are reproduced with museum-quality accuracy and depth.
What paper weight is used for this postcard set?
These postcards are printed on heavy 200 gsm (80 lb) paper with a thickness of 0.26 mm. This ensures a premium feel and prevents the cards from bending easily during shipping or handling.
Are the materials used for these postcards environmentally friendly?
Yes. RedKalion is committed to sustainability. We use FSC-certified paper from responsibly managed forests and print every order on demand to minimize environmental impact and excess waste.
Does the matte finish cause glare when displayed?
No. The smooth matte finish is specifically chosen for its glare-free properties, allowing the viewer to appreciate the crisp lines and flat color planes of Kelly’s work from any angle.
How are these postcards shipped and packaged?
The pack of 10 postcards is securely packaged to ensure they arrive in pristine condition. As they are printed on demand, there is no minimum order requirement, and each set is inspected for quality.
What inspired Ellsworth Kelly’s Broadway (1958)?
Kelly was inspired by the observed world, often abstracting shapes from architecture and shadows. Broadway reflects his interest in 'found' compositions, where he isolated specific forms to emphasize the interaction between color and space.
Is Broadway considered a Minimalist or Hard-edge work?
It is widely considered both. Ellsworth Kelly was a pioneer of the Hard-edge painting movement, characterized by abrupt transitions between color areas, which laid the crucial groundwork for the Minimalism movement of the 1960s.
